Tools for Internet Marketing have been rising in popularity these days because of cost-effectiveness and the possibility of measuring increases in profits and sales. Pay-per-click (PPC) is a means to advertise a business through the use of keywords/phrases in search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as...

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on...